5 Benefits of Gifting Your Kids Educational Toys

Educational toys are designed to educate people, especially kids about a particular subject and help them enhance their skills while they play. The advantages and motives to buy educational toys for children are endless. Educational Toys are a great source of fun and learning for your kids. Moreover, they are readily available. Most parents and educationalists acknowledge the benefits to this type of play. This is a fun experience that can be enjoyed not only by the parents, but by their children and other family members as well. These playthings also support the early development and education of the child.

The playthings that you choose for your kids now will make a huge difference later in their life. These introduces your kids to various prospects like seeing, playing, understanding and experiencing certain materials. This all will present your kids with different challenges, which will require different sets of skills and cover different learning areas. The online stores make it easier for you to choose and buy and that also without even stepping out of your place.

Following points states the benefits of gifting your kid’s educational toys:

1. Retaining Interest

Learning mode varies from child to child. Some kids learn visually whereas others learn while they are moving around. When the young ones find the playthings that catch their interest, they then find the desire to continue playing and further finishing it. Through this, they learn inadvertently and enjoy without even a care in the world. Sometimes, when students are learning in the structured environment for instance, in school they are not able to cater individual learning programs for every child.

2. Developing Kid’s Senses

This is true especially for the babies because they are exploring each sense for the first time. For them everything is new. Through gifting them the educational toys you are building up their experiences. This is because you are offering them various experiences which will later help them in enhancing their personality and developing likes and dislikes. All these experiences are only possible if we introduce them to the world of learning toys.

3. Increasing their Brainpower

It is only through learning and practicing that the skills of the kids will improve and they will have an in-depth understanding. Learning toys are designed to increase the knowledge, retention power, hand-eye coordination and many more things. Besides, these playthings also boost the creative skills of the kids. It is while they are playing that you will realize how they can come up with different solutions of the same problem.

As soon as your child starts enjoying what he is playing, he will be so engrossed with his playthings that the time spent will be of no concern. This will result in, the more detailed understanding of the outcome.

4. Increasing Social and Emotional Development

Learning toys are not just beneficial from academic perspective but in regard to the all rounded growth of the kids as well. This includes the development of their emotional and social self. Through demanding activities, sharing, leadership, waiting for their turn and playing with others, all this is assisted by playthings of an educational nature. All this helps in boosting their pride, confidence and corroborating the young ones learning experience.

5. Teaching About Cause and Effect

There are certain learning toys that teach children about life lessons for instance, cause and effect. This can be observed while kids are busy playing with blocks, firstly spending hours to build them up and after few seconds instantly knocking them down. While the children are engrossed in playing, can explore how high the blocks can go by forming various structures, just to see before actually it falls. Later they practice this again and again until they are satisfied with the lesson.

So, next time when you plan on gifting your kid something, gift them the educational playthings. And let the world around them make some sense.

Dealing With People Who Always Blame Others

Why do we tend to blame other people? People are always blaming other people for their circumstances. Blame neatens from life’s uncertainties until they ‘solved’ the problem. But research has found that when you talk negatively to, say, a friend about how awful a colleague is, the listening friend is more likely to associate the negativity to you rather than to the person you’re describing ‘spontaneous trait transference’.

Blame is a narcissistic tendency that places my self-interest above yours. That’s perfectly natural, since we’re all wired that way. They don’t care, as long as they’re in the clear.. Projection hence has can work by distraction. A way of finding cause is to blame someone. Few go to work thinking ‘I’ll fail today. Few also are lazy or incompetent. If we are not at fault, we blame to defend. If we are at fault, then we blame to deflect.

I’m not saying we should never blame other people. It seems we need to tread a path between overly internalizing (“Everything is always my fault!”) and overly externalizing (“Why do other people always screw up!”) when bad things happen. Doing too much of either make us off-balance and unhappy. Having the ‘everything and anything I do is self-justifiably wonderful and right!’ type of attitude is okay if you’re two, but I’m guessing you’re not.

And the fact is, we all need feedback about ourselves. Otherwise, we don’t move forward. The pill can be bitter to swallow sometimes, but it can do us an awful lot of good. We can be our own ‘jesters’. Blaming doesn’t have to mean ‘punishing’. If you are big enough to realize when you have made a mistake, you can admit it and then find ways, if possible, to make things better. That’s all it takes and all you can do. If other people use it as an excuse to turn on you, then that’s their issue. If you feel you have a tendency to blame others unfairly, then you’ve already become your own Jester and everyone needs one.

Most people will refuse to even countenance the idea that they may be prone to unfairly blaming others. So you’ve already taken a massive step. If something doesn’t work out, it’s easy to get creative and find some reason why it’s someone else’s fault. Learn to relax with not actually knowing for a while why something worked out the way it did. Tolerate the temporary uncertainty of just not knowing until you get a wider perspective on things. Jumping to blame the first person isn’t an effective way of going about things.Wait for a bit by telling yourself: “Okay, this is the situation at the moment. Now, what’s the very best thing I can now do in these circumstances?”

While the habit of blaming others is very common still there is no one common reason behind it but instead there are many different reasons that could make a person blame others. So behind the act of blaming others FEAR/ INSECURITY might exist! They learned it from their parents. Some parents have failed to teach their children how to take responsibility for their actions and so they grew up as adults who blame others whenever something bad happens.

The ability to accept what went wrong is how you can improve and develop yourself. It doesn’t mean that you might be able to convince a lot of people to sympathize you but this won’t make you progress as a human being. You need to develop the capacity to respond to the feedback life gives us about ourselves free of either the distorting effects of low self-esteem or conceit and arrogance.

If you are used to just dishing out the blame on others and not accepting your part, no wonder people are talking behind your back. They will resent you and eventually hate you for lack of responsibility in accepting the consequence of your actions.

Remember, life is full of people who take emotional shortcuts and blame other people unfairly for their sake, don’t be one of them.

"Life Insurance is a Terrible Investment" – Or Is It?

Focused on maximizing your gains, many financial counselors advise, “Life insurance is a terrible investment.” When the Dow-Jones industrial average climbs 20% in one year and whole life insurance policy earns only 2%, why would you choose to live with that ten-fold discrepancy? It defies common sense, the advisors emphasize; and their logic speaks for itself.

However, financial advisors’ numbers game overlooks two critical factors that influence your decision to insure your life: First, the advisors conveniently neglect the glaring fact that the Dow-Jones plunged by nearly half its value in 2008, so that a 2% gain would have looked and felt just fine. Most investment products put your money at risk, whereas a life insurance policy steadily builds cash value and assures reasonable liquidity after an initial “accrual” period. Second, and much more importantly, aggressive financial advisors neglect the purpose of insuring your life: You do not buy life insurance to build your wealth. You take out a policy for yourself and another for your wife to protect your wealth. When you buy a whole life policy, you make certain that your family can maintain its quality of life no matter what happens to its two primary income-providers.

The purchase of whole life insurance marks one of life’s passages to adulthood, because it indicates you are set in your career, have married, purchased a home, and brought a child into the world. You actually have significant “net worth” and “equity,” which you should protect against the unthinkable.

Some “insurance” products do serve as effective investment tools as they provide death benefits and rights of survivorship; but they do not strictly qualify as “life” insurance. Instead, they are sold as annuities, and they work better for retirement savings than for protecting your assets against your premature demise. An experienced insurance broker can show you the full array of insurance and investment options specially designed for young families who just have purchased their first home and delivered their first child.

The Power of Personal Development

I recently attended a seminar where I was fortunate enough to be introduced to a personal development tool of great benefit to me. I have come to realize the importance of having a balanced life, caring for myself as well as for others and believing that I am worthy of success.

I have discovered that I had inbuilt negative barriers which I learned from my parents as a young child, from my mother as a young adult and also from society which were preventing me from achieving my goals. The good news is that these negative beliefs can be unlearned and a more positive outlook adopted. Once beliefs and behaviours are adapted, your results will change.

I have improved my memory, become a better listener and also developed the art of small talk.

All of these changes are uplifting, enlightening and empowering. My outlook is more positive and I now believe I have the power to live the life I have always wanted.

The great news is that not only am I benefiting from the power of personal development, but I am also in a position to create an income for myself. You see, Success University not only enables you to grow through personal development but is a network marketing company offering step-by-step guidelines to ensure member’s success.

I am eagerly awaiting the arrival of my Empower Magazines. This magazine has been designed to offer information on wealth creation, providing a cash-flow strategy and a personal development program. The magazine is very professional, contains personal stories of success and also includes a CD/DVD outlining the company. By introducing this magazine to your friends/acquaintances you can create a network marketing business generating income.

More recently I undertook a course on setting goals. I learnt the art of writing positive affirmations concerning all areas of my life. But even more exciting is by putting music to your affirmations (called musivation) you are able to recall your affirmations easily and immediately feel the power of being in a positive state. I took my main affirmation with relation to Success University goals and put it to a jingle that I have known since childhood. I was amazed at how many times throughout the day this jingle popped into my head, it was almost constant. How powerful do you think this jingle is to my mindset? It uplifts and empowers me every time I hear it, which must be around 100 times a day.

The benefits I have achieved through personal development have been extremely positive. My outlook on life is always positive, I am totally focused on my goals and I now know where I am going.

If you are stuck in a rut, tired of your job or always focusing on the negatives in your life, do yourself a favour and consider personal development. Go to the bookstore and purchase a book on personal development (I’m currently reading a book by Jack Canfield titled “How to Get from Where You Are to Where You Want to Be”). I undertake online courses in personal development, read something uplifting on a daily basis and focus daily on my goals. If I can do it, you can too. Make 2008 your year to grow (and then continue to grow for all time).

Playing in the Traffic

I am finally allowing myself to believe in Spring. It may not be barbecue weather yet, but at least it has stopped snowing. I feel like I am coming out of hibernation, blinking into the light and with a serious vitamin D deficiency.

But such is the lot of parents that when we are given with the one hand, something is taken away with the other. While we are delivered from children bouncing off the walls in over-heated houses, we also have to contend with the terrible parenting dilemma that comes with older children and warmer weather: how much freedom should I allow my precious son/daughter?

When our children hit 8 or 9, we not only lose the will to live every time we find ourselves shivering in a playground, but we are increasingly a spare part to our children, in danger of cramping their style. And yet, it also feels counter-intuitive to let them go alone.

The scariest thing about it is that, for the first time in our lives as parents, there aren’t a million “experts” telling us exactly what to do. Browse a bookshop or the internet and you wont find anyone prepared to nail their colours to the mast and answer this question head-on. The NSPCC website has a whole booklet dedicated to keeping your child safe when they are out alone. It is full of really useful, calm and pragmatic advice. However, the closest it gets to providing guidance to parents on the question of when is the right moment to give that freedom, is to provide 2 case studies: 1 of a 5 year old allowed to the shops and swings alone, and the other of a 14 year old who is never allowed out unaccompanied. Obviously 5 is too young and 14 is too old, but for those with children in between these ages, this simply doesn’t help.

This uncertainty brings the worst out in me, as I find myself caring deeply about how my parenting decisions are being judged by others. When my daughter goes to the shop on her own and takes 30 seconds longer coming home than expected, I find myself (to my shame) rehearsing in my mind what other people would be saying about her abduction and my responsibility for it.

I am afraid I am not going to provide you with the answer here. All I know is that the first time I let each of my children go to the corner shop on their own (aged 8), they came home with a face-full of sweets and a good inch taller. It may be the most nerve-wracking thing you have done as a parent, but when you decide your child is mature enough to be given some responsibility for themselves, it is one of the most gratifying experiences to watch them rise to the challenge and embrace it.

Added to which, you will never have to heave on your coat to go and buy a pint of milk again – it’s win, win all round!

The Joy of Writing

I can still remember my teacher’s voice as she said, “Class, please take out your writing journals.” I jumped with excitement as I reached into my desk for my light blue journal. Since my family knew that I loved to write, they always bought me sparkly pink and silver pencils. It really made writing more fun! However, some of my friends groaned in agony when they realized that math class was over and it was time to write!. I always smiled at my friends and I said, “Just think about something you love or something that makes you smile. Writing is easy if you think with your heart.” I’d always remind others that it’s important to capture the reader’s attention and make them feel as though they were in the story. Also, make the reader wonder, “Wow, what will happen next?”

As soon as my teacher picked up her new piece of yellow chalk, I knew that she was getting ready to write the topics for our writing class. I sat up straight, took out my glitter pencil and opened to a fresh, new page. I was ready to take another writing journey and I felt so free with my sparkly pencil. I wondered where my heart and pencil would take me during my writing class.

My eyes were glued to the board as my teacher wrote our writing choices. Oh, I loved it when the teacher gave us choices. After my teacher wrote choices A, B and C, my eyes always travelled down to choice D. There was something special about the words, “Choice D: Write about anything you would like”. That’s the topic I usually chose.

While some students curled the corner of their journal or scribbled, I instantly started to write. I thought to myself, “What can I teach my teacher today?” I know that sounds odd, but I wanted my teacher to smile, learn something new from me and take a journey with me. After all, I didn’t want my writing to simply be words on a page. That would make my teacher’s day boring. I always wanted my teacher to feel as though she was actually in the story. It was important for me to awaken my teachers’ senses with guided imagery, adjectives, sights and sounds. I wanted my teacher to grab a bag of popcorn, sit on the edge of her chair and wonder, “Wow, where is Joanna going to take me next?”

It always eased my mind when the teacher said, “Don’t worry if you don’t finish today. You can do it for homework.” I smiled each time the teacher allowed us to finish our stories for homework because it meant that I got to sit in my favorite writing spot at home! The sparks would fly from my pencil as I sat on the fireplace in the living room or as I sat on the stairwell in my hallway. If it was a Spring evening, my third favorite spot was on my front porch, not far from the tulips and flowers that were in bloom. Adults need their favorite writing spots as well! We need to detach from our busy lives and leave room in our schedules to write. My favorite writing spot as an adult is still near my fireplace or any fireplace. However, I no longer write on my stairwell or front porch. It’s usually on a hiking trail, during a train ride, or near the ocean. Also, I’ve returned to my alma mater, Sacred Heart University, to write. Sometimes it’s in front of the library, in the same spot where I had written as a student. Other times, it’s inside the Sacred Heart University Library, not far from the aroma of coffee.

My heart always led me to write about real experiences. I had a hard time writing about things that did not exist. There was always a lot of activity and commotion at my house. Therefore, it never took me long to figure out what to write about as I went to my favorite writing spot. I always made time to sit in my favorite writing spot each day. I was able to focus on choosing the right adjectives, metaphors, similes and all of the other important ingredients for my story. I believe that writers always need their favorite spot so that stories can flow from the brain and to the heart and fingers.

By the time I was in college, I had written stories in several journals. My love of writing then led me to become the Editor of the student magazine at Sacred Heart University. I had the honor of writing a story and selecting the other student work that would be included in the literary magazine.

I had always kept a journal throughout my adult life. Sometimes I would pull out my journal and write about something beautiful that had caught my eye and my heart. Other times, I found it enjoyable to write about family gatherings, celebrations, traditions and romance.

During a hike on a beautiful fall day, I had decided to take my friends’ advice and write a book. I didn’t want the book to be solely about my experiences, but I wanted to learn about others’ experiences as well. It is with the encouragement of my teachers, professors, family and friends that I was able to publish my first book, “Slices of Life Italian-American Stories.”

Writing and the literary world will always be at the core of my life and locked in my heart. My advice to anyone who enjoys to write is as follows:

1. Take time to write each night.

2. Incorporate writing into your daily activities, such as vacations, breakfast time or during train trips, etc. Keep it at the core of your life.

3. Remain close to your family and friends who share your passion for writing. Their energy will motivate you to write.

4. Those who read and appreciate your work will offer you words of praise or will tell you what they enjoyed about your creative work. Your writing is a gift that you give to others. When they connect with your stories, you’ll want to keep on writing!

It brings me joy when I see children and adults writing. It’s a special gift that you can develop. Your creative work is a gift that never fades.

Soccer Shoes – Things You Need to Know

For any game, experts design the right accessories. And for soccer, we have soccer shoes. An important feature of soccer shoes is that they have cleats that allow the player to have better traction. If you want to know more about soccer shoes, you may want to read this article to the end.

In soccer, players have to run a lot. They are designed in a way that they prevent the athlete from slipping during the game, especially when they are changing direction and speed.

As far the size goes, they come in different sizes based on the age of the player. For those designed for kids, the cleats on the bottom of the soccer shoes are made of rubber. For adults, they are available in metal and rubber. These soccer shoes are similar to football or baseball shoes.

Another factor that companies take into account when designing cleats is the playing fields. For instance, turf cleats are different from those designed for artificial turf. Artificial turf may last longer when compared to a turf field. Moreover, the artificial turf is a fabric base and it should be repaired as soon as possible.

When buying, you can choose from different manufacturers. To check out a variety, you can go to different stores, such as brick and mortar, online stores and mail order stores. Athletes know where you can find the equipment you need.

Basically, you should buy the right soccer shoes. The fundamental things that you should keep in mind are the size, type and the type of surface you are going to play the game on. Usually, those made for real turf won’t work on the artificial surface areas or you may end up with a damaged product. If you continue to use it on the wrong surface, the fabric will get damaged and may cause an accident.

When checking out different soccer shoes, don’t go for just any cleat that you can find on sale. It may be tempting to purchase the cheap ones on sale in order to save a few dollars; you should not do it as it may cost you more down the road.

At some special stores, you can take a look at different types. One benefit of buying from these stores is that you can get some tips from the sales professionals. Most of them are players of soccer and may guide you as to which type you should go for.

If you are interested in buying a used pair of soccer shoes, don’t do it. Aside from the health risks, you may also underperform during the game. The reason is that they may not be the right fit for you. Therefore, you should always invest in a brand new pair.

So, if you are going to buy a pair of soccer shoes for your game needs, we highly recommend that you consider this guide before making the right decision.

A Psychological Profile Of Janis Joplin

“The greater the feeling of inferiority that has been experienced, the more powerful is the urge to conquest and the more violent the emotional agitation.” —Alfred Adler

Biographical Overview

Janice Joplin was born January 19, 1943 in Port Arthur Texas to Seth and Dorothy Joplin. Janice was the first born child in a family that would eventually include a sister Laura, who was born 6 years later, and a brother Michael, who was born 10 years later. Janice’s early family life was relatively normal, and as a child she was exceptionally curious and bright. Janice often made up stories as a child and began writing plays while in the first grade, and even at a very young age her creative talent seemed to be developing.

One early story recounted in Myra Friedman’s (1973) book on Janis, recounts how Seth would take the Janis and eventually her siblings down to the post office to look at the pictures of the wanted men as a form of entertainment. Given Janis’s later utter and total disregard for the law and conventionality in her life, one wonders if Janis didn’t develop some kind of sympathy for the “outlaw” from these early experiences, as she certainly began to view herself as existing outside of the bounds of normal society.

In Janis’s words, “The whole world turned on me” when she entered High School, and these years seemed to have an especially profound influence on Janis as well as her later work. Port Arthur was in many ways a rough and even violent city, and as a port town had a number of bars and houses of prostitution to service the men who came to work there. Janis witnessed extreme racism while growing up in Port Arthur, and her tolerance and acceptance of people from other races quickly earned her the nickname “nigger lover” which was one of many that she would eventually acquire in Port Arthur. During this period Janis also gained weight and developed bad skin, and she was often also called a “pig” by the other children in the school.

Following High School Janice enrolled at Lamar State College which she found was much like her High School in Port Arthur, as she again experienced a great deal of rejection here and eventually dropped out. With her parent’s blessing, Janis moved to Los Angeles to live with one of her aunts. Janis eventually moved out of her aunt’s home into a place of her own in Venice Beach and it was during this trip that she began to seriously use drugs including heroin. Having nearly died during her experiences in Venice Beach, Janice again returned to Port Arthur, and eventually decided to return to school, this time at the University of Texas in Austin.

It was during this period of her life where Janis began performing seriously as a musician. She had discovered the blues through listening to records by Odetta and Bessie Smith, and Janis showed an amazing ability to imitate these singers, which was a lifelong talent she had developed even as a young girl. Janis would often play in coffeehouses and other campus spots around Austin, and it was during these formative years where she was able to put together her blues, folk, and rock influences into her own integrated and unique sound. Janis’s favorite place to play was the legendary Threadgill’s where she became close friends with owner Ken Threadgill who was a very positive force in Janis’s life.

Although Austin included many more anti-establishment types than Port Arthur, Janis was still ridiculed and mocked at the University of Texas, and her sense of inferiority as a result of this reached its pinnacle when she was nominated for the “Ugliest Man on Campus” award while attending school in Austin. This was the final blow to Janis in Texas, and shortly after this even she packed her bags and moved to San Francisco to pursue a career as a singer.

Janis moved to Haight Ashbury in 1966 which at the time was the epicenter of the 1960’s. Bands such as the Grateful Dead and the Jefferson Airplane were also coming up at this time, and the music and freedom made the Haight in the 1960’s for many a magical time and place to be. Janis found an incredible sense of belonging with Big Brother during this time, and their early work as a band represented the raw energy and improvisational nature of rock and Roll that people were beginning to take notice of.

Janice soon began to outshine Big Brother however, and although they were a highly energetic live band, their improvisational style did not translate well in recording sessions. Janice on the other hand took a great interest in the recording sessions, and was committed to recording an album that demonstrated Big Brother’s and more importantly her own unique style. With Albert’s encouragement, Janice eventually left Big Brother, and this act was seen by many in the band, as well as many of Janice’s personal friends, as an act of selfish betrayal.

Janice next formed the Kosmic Blues Band, which she spelled with a K in honor of Franz Kafka, who was one of the many novelists that Janice loved to read. The band was supposed to mark a return to Janice’s blues roots, but her first gig in Memphis, a city rich in the blues tradition, was a disaster as the new band received a very lukewarm response from the Memphis crowd. During her time with Kosmic Blues, Janice, already a regular heavy drug user became more enamored of Heroin. Janice’s Heroin use continued to increase throughout her time with the Kosmic Blues band, and by the time it came to play at Woodstock in the summer of 1969 she was most likely addicted to the drug. In one particularly disgusting story, Janice’s friend and lover Peggy Caserta (who would later go on to write “Going down with Janis” recounts how Janis snuck into the portable toilets to shoot Heroin prior to her performance at Woodstock. In any case Janice’s performance at Woodstock was not thought to be one of her best, and it was at this juncture of her career where her Heroin abuse and continued heavy drinking seemed to adversely begin affecting her music.

Realizing that the Kosmic Blues band was not working, Janice also left this band, and in the last year of her life formed her final band that was known as Full Tilt Boogie. It was also during this period that Janice formed a friendship with Kris Kristopherson who would eventually become her lover, and who also wrote Janis’s seminal hit Me and Bobby McGee which is the song she is most known for today. During this last phase of her life, Janice began referring to herself as “Pearl” which to her represented the tough- talking highly sexed festive side of her nature.

One significant event that occurred at the end of her life was Janice’s ten year High-School reunion. Janis announced her plans to attend the reunion on the Dick Cavett show while also telling the host Dick Cavett that during her time at Port Arthur that her classmates “laughed me out of class, out of town and out of the state, man”. Janis wanted to return to Port Arthur to show those that had picked on her and ostracized her that she had made it after all, while also still craving acceptance from the town that she thought her fame would bring her. Janis was drunk most of the time during the reunion, and because she had made several negative remarks about the town in the national press, her visit did not achieve what she had hoped, and once again she left Port Arthur feeling rejected and unloved.

Upon returning to San Francisco Janice’s Heroin usage had increased significantly, and it was also during this time that she met and quickly became engaged to a man named Seth Morgan who was from a wealthy east coast family. By all accounts Seth was a dishonorable man, and his stormy relationship with Janis did not appear to be based on any kind of fidelity from either party. During Janis’s last months in San Francisco she also reconnected with Peggy Caserta whose appetite for Heroin nearly matched Janis’s. Peggy and many others of Janice’s friends continued to use Heroin with her in her last month, but Janice was using the drug alone in a seedy hotel when she eventually died from an overdose on October 4th 1970.

Janis’s death deeply saddened her friends as well as her fans, but many, including Janice herself, did not expect her to live a particularly long life. Her rampant alcohol and Heroin use had set her on a collision course with death that seemed inevitable, and with this in mind, many people considered the idea that Janice Joplin’s death was not in fact an accident but rather a suicide. While a coroner’s report showed that the Heroin Janice had used that night was especially pure, one can certainly speculate that Janis Joplin contributed greatly to her own demise. Despite the fact her death was eventually ruled an accident, it is clear that Janis Joplin’s sad and unhappy life ended as a direct result of her own actions.


Gender Role Preparation perceived through Gender Guiding Lines and Role Models

One of the ways a child makes his or her way in the world begins with an acceptance or a rejection of their gender guiding lines. In this regard, Janis Joplin’s relationship with her mother becomes fascinating to analyze, as Janice and her mother’s interactions were often characterized by a battle of wills and a great deal of turbulence. Janis’s mother, who was a Sunday school teacher, expected Janis to conform to the rules, wear dresses like the other little girls, while also making the family proud with her accomplishments. In this regard Mrs. Joplin had high expectations for her daughter concerning both conformity and accomplishment, and this seemed to send a mixed message to Janis that affected her future ambitions and desires.

Despite Janis’s rejection of the maternal guiding line, she did identify strongly with her father who was an intellectual man who enjoyed reading and was much more accepting and permissive of Janis than her mother. Janis seems to have strongly identified with her father instead of her mother, and this speaks directly to her eventual embrace of many more traditionally masculine qualities in her life.

Janis eventually almost totally and completely rejected her mother’s wishes that she be like the other girls, and therefore rejected the female guiding line in the family which also seemed to have an effect on her sexuality. Although Janis talked a few times of achieving married life with a “white picket fence” she found belonging by wearing pants and acting like one of the boys, and for Janis this included sleeping with by her own account “a couple of hundred” women throughout her life, including one in her High School years.

Much has been made of Janis’s sexuality, and one feminist writer attributed Janis’s drug use and lifelong pain as resulting from being unable to fully come out and experience life as her lesbian self. In essence she made Janis a martyr for lesbian causes, and this idea is provocative and interesting to consider with regard to Janis. It certainly must have been difficult for Janis to reject the feminine guiding line in the family without it having some affect on her sexuality, and therefore it seems highly plausible that Janis may have been predominantly attracted to other women. On the other hand Janis did also sleep with a great many more men than women in her life, but her inability to sustain lasting relationships with these men may speak directly to Janis’s confused and even tormented sexual feelings. Although she often bragged about her conquests with men, one could see this as a dramatic overcompensation for her lesbian feelings, as well as a compensation for her rejection by the boys of Port Arthur when she was young. As a star Janice spoke often about her increased access to “pretty young boys” and one wonders if her often false bravado when speaking about men may have simply been attempts to deal with feelings of childhood rejection and inferiority.

When children reject their parental guiding lines, they may often turn to role models to guide them. In Janis’s case because such a role model was not available in Port Arthur, she found this guidance through emulating and studying the music of Bessie Smith, who had died several years before Janis was born. Bessie Smith was and is one of the most influential Blues singers in American history and Janis felt a kinship with the blues where she was drawn not just to the music but also to the sadness and pathos that produced the music. Janis remarked often throughout her career that singing the blues required suffering, and Janis used this belief to justify and rationalize her Heroin abuse.

Janice did draw strength from visualizing the blues singers that had come before her however, and the anguish and pain in her voice while she was singing appeared to be a true representation of Janis’s often tortured life. Much like the Blues singers she was emulating, Janis did use music to make sense of painful feelings, and the power and influence of Blues singers like Bessie Smith provided for Janis a roadmap of how to process these feelings. Bessie Smith was in fact such a powerful influence on her, that Janis contributed half the money for Bessie Smith’s memorial so she could be properly honored and remembered.

Interpersonal Style perceived through Experience of Family Atmosphere

One thing that Janice seems to have inherited from her mother was a sense of frugality which Dorothy had developed from her experiences seeing her family farm lost to the depression. Janice was not particularly generous with money over the course of her career, and despite her blatant disregard for the rules, friends who went through Janice’s possessions (Friedman 1973) following her death found several “meticulously organized checkbooks, all balanced to the penny.” Janice also always scoured for the cheapest item when she was grocery shopping, and would spend extra time comparing differences in price on items although money was really no object in this instance. Considering Janice’s otherwise highly disruptive life, this seems almost miraculous, and certainly speaks to the fact that Janice respected at least some of her family’s established values.

Another instance where Janice seems to have rejected her mother’s guidance was in the area of spirituality, where Dorothy who was a Sunday school teacher, tried to instill in her children ideas consistent with conventional morality. Janice wildly rejected this idea, and adopted an extremely hedonistic attitude where if something felt good to her she was quick to do it. Janice often expressed this philosophy of the immediate throughout her life, and this ran directly opposed to the family’s religious convictions that there was a life after this one where we received our final rewards.

The family’s experiences with music are also important to consider with regard to Janis’s interpersonal style. At one time Dorothy was such a talented singer that she received a full scholarship for her musical abilities to Texas Christian University. Dorothy continued to sing in the church choir when Janis was little, and the family had a piano to celebrate Dorothy’s love of music. When Janis was young Dorothy had one of her vocal cords severed in an accident during a surgery, and Dorothy could no longer sing as a result of this experience. Seth then sold the piano and this seemed to convey an unusual message to Janis about music, and may have a relationship to Janis’s fear, repeated often throughout her career, that she would loose her voice and therefore her career.

Janice’s eventual embrace of music could be interpreted a couple of different ways. First, that she carried on the family torch passed down from Dorothy, or second, that she took to music because it was something her mother could no longer do. Considering how stormy the relationship was between Janis and her mother, and the fact that Seth sold the piano because it was too painful to have around for Dorothy, it seems possible to speculate that Janis’s music was in some ways a reaction against her mother. The kind of music Janis did go on to produce was certainly far different than the music Dorothy studied in school and perhaps Janice’s embrace of music could be interpreted as both an ode to, as well as a reaction against, Dorothy’s love of music.

Perspective on the World perceived through Experience of Psychological Birth Order

Janis was the first born child in a family of three, and this also influenced her perspective on the world. First born children are often the responsible and conservative children in the family, and can become in many ways like second parents to the other children. In Janis’s first 6 years of life she behaved much like you would expect an oldest child to behave, as her mother reports she learned to sit and cut her food and eat and talk like an adult at a very early age with amused and surprised Dorothy. Janice was also very well-behaved and had excellent manners, and her mother reports that her behavior was nearly beyond correction in these early years.

Things changed when Laura was born when Janice was six, as not only was Janis now dethroned as the only child, but Laura had health complications which took up even more of her mother’s attention. Interestingly Janis did not at this time become a jealous and overbearing sibling, but instead became very attentive to Laura and cared for as a kind of surrogate parent.

A fascinating switch in the psychological birth order perspective did happen later however, when Janis began to get jealous that Laura appeared to do things that met her mother’s high expectations whereas Janis consistently let her down. Children often find belonging in families by engaging in behaviors that are different than their siblings. In the case of the Joplin’s this happened much later when Janis was in High School, where Janis was now finding belonging as the misbehaving child where Laura assumed the role of the responsible one. Normally this dynamic is exactly reversed, but in the Joplin’s case Laura now assumed the vantage point of the first born child and Janis as the reckless and wild second born.

This pattern continued throughout the rest of their lives, as during her periods of conservative behavior Janis would often ask for Laura’s assistance picking out the proper clothes and seek her advice on style and other matters. Although Laura was six years younger, she seemed to eventually surpass Janis emotionally as well, and her story is very much intertwined with Janis’s even today. Laura eventually earned a PHD in education and became a motivational speaker. She also wrote a book called Love, Janis which provided letters Janis had written home to the family throughout her career, and this book, which was later made into a Broadway production, helped a lot of people reach a greater understanding of Janis Joplin’s inner world.

Self Assessment perceived through Genetic Possibilities

It is impossible to talk about Janis Joplin without talking about her physical appearance, as this was at the root of a great deal of Janis’s inferiority and perhaps even a partial explanation for her extreme talent. Although Janis was by all accounts an average looking girl growing up, she went through a particularly awkward stage in High School where she gained weight and also developed skin problems. In Texas in the 1950’s this must have been particularly difficult, as beauty was certainly a cherished value for women in this time and place, and a person’s self-worth could easily become tied to their appearance which seems to have happened to Janice. Rather than attempt to play a game she felt she could not succeed at, Janice instead chose to respond in the exact opposite manner, and she made her personal appearance a very low priority.

This is classic safeguarding behavior where a person creates a sense of rejection themselves before others have a chance to reject them. In Janis’s case she would put on a brave front when others would call her a “pig” in High School, but then go home and cry about this rejection. It must have particularly painful for Janis to be nominated for “Ugliest Man on Campus” while at the University of Texas, as this was a place where she had finally found some belonging and had experienced some success as a singer.

Being constantly rejected for her appearance, Janis only felt beautiful in her life when she was performing. It was on the stage where her wild sexuality and charisma finally shined, and this for Janis meant the stage became the only place where she every truly felt accepted. Janice spent the rest of her life following High School chasing the “pretty boys” and this seems to be overcompensation for the rejection she felt from the popular boys both in High School as well as at the University of Texas. She made much of her one night stand with New York Jets quarterback Joe Namath, even announcing their affair over the microphone while doing a New York concert, and also bragged about sleeping with Jim Morrison, Dick Cavett, and many other men which may have been simply further attempts to prove that she was indeed wanted by the “popular” crowd.

This certainly seemed to be a large part of her motivation to return to her High School reunion where she hoped to show those that had rejected her how she had made it. When Janis was again rejected at her High School reunion it seemed to bring all of her intense feelings of inferiority back to the surface, and have at least some relationship to her final and fatal Heroin binge.

It is also interesting to consider Janis’s engagement to Seth Morgan with regard to the timing of her reunion. Seth, whose east coast pedigree led Janis to believe that he was in fact one of the “popular” boys she had always sought after had also assured Janis he did not want any of her money, and even signed an agreement that assured this. For Janis this may have been a last grasp at fitting in and dealing with the feelings of inferiority her reunion stirred up, and a final attempt at finding the belonging that she so desperately craved.

Openings for Advancement Perceived through Environmental Opportunities

It is impossible to attempt an understanding of Janis Joplin without also understanding the times she came of age in. The 1960’s was a period of great revolution and change, and provided the perfect backdrop for Janis to unharness her raw energy and power through her music. Prior to the 60’s women had no such opportunity, and the classic model of the Rosemary Clooney type lounge singer was a paradigm that Janis helped change and recreate for many future generations. The fact that Janis came along concurrently at the height of the woman’s movement was also significant, as she became for many a symbol for women’s sexual freedom and experimentation that had previously been taboo. Had Janis come along in another era, her brazen sexuality would not have been well received, and Janis was a direct benefactor of as well as a contributor to, the women’s movement.

Range of Social Interest perceived through Other Particularities

In Adlerian psychology, a person’s mental health can be measured by examining a person’s social interest in other human beings. In Janis Joplin’s case her early inferiority produced such violent insecurity that she had a very difficult time getting close to others and maintaining intimacy in her personal relationships. Although Janis was often taken advantage of by others in her life, she relished in thinking of herself as a victim as it confirmed her existing feelings about herself.

For Janis the circumstances of her life must have contributed greatly to her confusion about other people’s motives concerning their feelings for her. Before she was famous she was mocked and ridiculed by nearly everyone she came into contact with, excepting a few select friends she made along the way. She felt inferior in her home life and that she wasn’t living up to her mother’s expectations as to what a woman should be. Then when she became famous suddenly the whole world took an intense interest in her, and it is easy to see why she would doubt the motivations behind this interest given her prior experiences.

No where was this more evident than at Janis’s reunion where she wanted to show the people who had mocked her how important she had become, while also badly seeking their acceptance. For Janis the Thomas Wolfe axiom that “You can’t go home again” seemed especially appropriate, and all of these conflicting cognitions and emotions must have created a great deal of psychic turmoil in Janis which she numbed by using Heroin.

In this regard, Janis remarked to Myra Friedman (1973) that “her only true friends were the junkies she used to hang out with” and this is a telling statement that speaks directly to the fact that drug addicts often gravitate to each other in a kind of shared misery. The fact that Janis made this remark seems to confirm her low opinion of herself, and how this low opinion affected her interactions with others. Because Janis was so in need of love from others, she surrounded herself with sycophants who would often tell her whatever she wanted to hear, which was a fact Janis was well aware of.

Although many singers from this era including Janis’s one time lover Country Joe McDonald became very involved in political causes in the 60’s, Janice’s message seemed to be more about freedom through breaking off the shackles that society imposed. Perhaps because the 60’s were such a time of freedom, many serious addictions such as Janis’s were overlooked under the guise of free living. The dream of Timothy Leary and others like him that drugs could be a mind expanding tool has not been realized, and many such as Janis developed severe and pathological addictions as a result of this idea. This was the paradox of the pairing of drugs and freedom, as, although the drugs were meant to free a person’s mind, they often made them virtual slaves to their addictions as was the case in Janis Joplin’s life.


Janis Joplin’s life was clearly very sad, and demonstrates the pathology and sadness that exists in someone who, despite achieving considerable wealth and fame, never learns to overcome feelings of inferiority towards the self. Alfred Adler’s quote “The greater the feeling of inferiority that has been experienced, the more powerful is the urge to conquest and the more violent the emotional agitation” seems especially relevant to Janis’s life. In many ways Janis positively channeled and compensated for her feelings of inferiority through her work on the stage, but when the music was over Janis was always left with the same uncomfortable feelings. Several of the books on Janis’s life describe how despondent she would be following a performance, and this may be because the stage was the only place she truly found the love and acceptance she so desperately craved.

Many factors contributed to Janis’s inferiority, and the stars all aligned in a very unique way to create the life that was Janis Joplin’s. Her early and continued rejection by the other children, particularly in High School created a lifetime of negative feelings about her physical appearance, and these feelings were probably exacerbated through her interactions with her mother who wanted her to be more like the other children. Because Janis was not like the other girls, she assumed many masculine traits, and somewhere along the way her feelings about sexuality became very confused. Although there is significant evidence to demonstrate a genetic link to homosexuality, there are also almost certainly environmental factors which can contribute to this, and Janis Joplin’s life seemed to be an excellent example.

Despite Janis’s sexually ambivalent feelings, she many times remarked about a mythical “white picket fence” kind of life that she longed for that would bring her some consistency and stability. But Janice was also terrified of giving up her stardom, as this was also the only thing she had to cling to that gave her a sense of accomplishment in life. She had created the “Pearl” image and now she had to consistently live up to it, and this required a pace that no one could possibly maintain.

Janice was also a product of her times, as more than any other decade before or since, the 1960’s were a time of great change, paradigm shifts, and revolution, and Janis helped define these times while also being swept away by them. The music of the 60’s reflected a large break in society where kids were expected to “never trust anyone over 30” that never quite considered what happened when they reached 30. For Janis, her reckless lifestyle, intense feelings of self-loathing, and raging feelings of inferiority eventually overwhelmed her, and her death at the age of 27 was truly tragic considering the further contributions she may have gone on to make.

Quizno’s Sandwich Company

Quizno’s is the second leading sub shop company today; Subway is the first leading shop. Quizno’s does have other competitors such as Blimpie’s and Jerry’s Subs; however, Subway is Quizno’s primary competitor. The Subway website reads, “Subway is the world’s largest submarine sandwich chain with more than 30,000 restaurants in 87 countries.” (Subway History 2009). Rebecca Steinfort, the Chief Marketing Officer for Quizno’s said, “Our main competition is Subway, which is an 800-pound gorilla” (York 2009). Subway began back in the 1960’s, according to the Subway official site page. The site reads that, Subway was started in New York by Fred DeLuca and Dr. Peter Buck; Subway has been in business for over forty-three years (Subway, 2009).

Size and Trend of Industry

According to the National Restaurant Association, the quick-service restaurant industry is very profitable; the profit revenues represent 47.5% (or $511 billion) of the food dollar. The quick service industry in the U.S. receives profits of up to 120 billion. The convenience of quick-service has proven to be a substantial success for this industry. According to the United States Department of Agriculture, between 2000 and 2010, the consumption and spending on fast food is expected to increase six percent mainly because of the new-age families that spend more time engaging in activities outside of the home. According to an affiliate of the Dun & Bradstreet Company, Hoover Incorporated, many households favor convenience over cooking, which prompts quick-service restaurants to place their franchises in more unorthodox locations such as inside airports or gas stations. According to Hoover’s Inc., fast-food chains in the U.S. are looking to accommodate the increase in consumer spending by targeting international markets, particularly in China (Advertising Age 2009).

The company seeks to be the number one sub shop choice. In its attempt Quizno’s has made tremendous progress through its interesting, yet questionable advertising techniques. In Quizno’s advertising techniques, they have created ads that are targeted primarily to men and women between the ages of 18-34 years of age. According to an article from the Mcclean Marketing Group titled “Quiznos sponge monkeys revisited – Buzz isn’t enough,” the restaurants’ target audience is 18-34 year olds and its spots are created with this audience in mind. In the past, Quizno’s had used a commercial ad, created by the Martin Agency, which used a sponge monkey as the spokes person. When the ad was created, the idea was to create an eye catching and interesting commercial that would stand out from its competitors. In a Washington Post News Week article, the sponge monkey in the commercial is described as, “A small, furry creature, wearing a bowler hat, levitates as he sings an ode to Quizno’s subs” (Stevenson 2005). Other past marketing techniques used by Quizno’s included the Quiz Kidz program, “in which a special menu was developed for the little ones and initially launched with a “kids-eat-free” promotion.” This Business Network article also mentions the purpose of the Quiz Kidz program, which was to attract parents who would, instead of a sub, enjoy a salad or pasta. Overall, the sponge monkey commercial was a success in grabbing the attention of viewers; however, it had drawn in a vast number of complaints from customers who felt the commercial was unpleasant and tasteless. On the other hand, the Quiz Kidz program was a success due to its family oriented approach. According to this Business Net article, the Quiz Kids program increased “evening and weekend business, it nearly tripled sales.” These are the major past marketing activities that have been presented by Quizno’s. (Edwards 2009 p. 2).

The current marketing activities that Quizno’s is currently using include delivery and catering services; Quizno’s has also altered its menu to surpass Subway’s five dollar foot-long deal. In doing so, Quizno’s is currently offering the four dollar Torpedo sub which claims to be a better tasting sub for a lower price. In the attempt to promote the lower priced sub, Quizno’s has taken the sexually suggestive approach in its current commercial ads. Advertising for the Torpedo sub was created by the advertising agency Nitro. The commercial ad is focused on the Torpedo sub; however, in the commercial an actor and a voice over is used; the actor and the voice over both say sexually suggestive phrases such as, “Put it in me,” and “Say it Sexy.” This commercial has also drawn up much attention for Quizno’s however it has stirred up many complaints as well. (Ehrke 2009)

In addition to the captivating commercials and lower priced subs, Quizno’s has developed and implemented the “Million Sub Giveaway.” In this tactic, Quizno’s is offering free subs to customers who agree to share personal information; mainly their email addresses. According to an “Advertising Age” article titled, “Quizno’s throws Subway curve with Sexy 4-dollar foot-long,” “Quizno’s offered a “Million Sub Giveaway,” “which is an online effort that e-mailed a coupon to the first million customers to give their names and e-mail addresses.” These marketing activities are fairly new to the public, and are continuing to be promoted on national and international levels (York 2009 p. 7).

According to Advertising Age, in 2008 Quizno’s spent $90 million on advertising via the Nitro Group, with the total profit/revenue at an estimated $1.9 billion. In contrast Quizno’s competitor spent over 300 million dollars on ads (York, 2009 p. 10).

Franchising a Quizno’s. According to the Quizno’s internet homepage, in order to franchise a Quizno’s certain criteria must be met. To buy a Quizno’s franchise, you need a credit score and a net worth of $125,000. As a part of your net worth, you need $70,000 in liquid assets like cash or stocks which you can use to invest in tour restaurant franchise opportunities. Net worth is defined as your total assets; so that’s cash, stocks, homes, cars, recreational vehicles, businesses, as so on, less your total debt (Quizno’s Homepage 2009).

Referring back to the Quizno’s homepage, “You can have between three and six employees working at one time. You might have 15 total employees on your payroll if you use part-time employees to work on different shifts.” Also, the number of hours spent depends on the owner’s preferences, such as operating the franchise independently, or hiring a manager to oversee the stores day-to-day affairs (Quizno’s Homepage 2009).

Quizno’s has many good qualities as a company, three of its current strengths are the four dollar Toasty Torpedo, the commercials are very memorable, and Quizno’s delivers. The Quizno’s four dollar Toasty Torpedo is cheaper than the Subway Five Dollar Footlong. In today’s economy everyone is looking for a cheaper lunch and the Toasty Torpedo is the better buy. The Quizno’s commercials over the last few years have been very memorable; they contained a memorable message and recently came out with a commercial that is getting a lot of attention. Another strength of Quizno’s is its delivery service, Subway and other fast food restaurants have not yet begun delivering, so Quizno’s is pioneering the fast food delivery. Another strength that benefits Quizno’s is its delivery service. Currently, participating franchises offer the services during typical lunch hours. Unlike Subway, Quizno’s delivers personal and catered orders to customers, with a base fee and delivery charge. Choosing the option of group ordering, and the time you would like the order delivered, are also offered. These benefit Quizno’s because they have more franchises that provide the delivery service. Also, this helps the company because of the effect the economy has had on fuel prices. Rebecca Steinfort, Quizno’s senior vice-president of delivery and catering, explains: “We’ve seen a great response even though we have not been advertising.

The Quizno’s four dollar Toasty Torpedo is also cheaper than the Subway Five Dollar Footlong. For 4 dollars, customers can buy a toasty torpedo sandwich before tax. In comparison, Subway’s five dollar footlong costs $5 before tax (Green Eggs Marketing, 2008, para.1-2). Quizno’s benefits because the low price of the sandwich can encourage customers to add on to their meals by adding a bag of chips or a soda. Those side items are low priced, and the total cost of the meal will not exceed $6 (Toasty Torpedo, 2008, para.2).

A weakness that Quizno’s has right now is that although it has a delivery service it is very poorly advertised. The only way to discover Quizno’s delivery service is to visit the website; on the site there is very little information about the service. Customers should be made aware of the delivery opportunities. Another major weakness that Quizno’s has is its prices. According to President of Quizno’s Subs Greg Macdonald, “Consumers love the sandwiches but found them too expensive” (Marketing Magazine p.3).

The next weakness that Quizno’s holds is their advertising approaches. For instance, previous commercial ads seemed a bit tasteless and un-appetizing. One commercial that involved a sponge monkey was raved as disgusting and unnecessary. According to an article from the Commercial Archives titled, “Quiznos Dusts off Baby Bob,” Quizno’s commercials have had negative ratings and perceptions, despite the ads’ popularity. It is reported in the article that, “the ads give the idea that rats are in Quizno’s subs,” (Adland p 1). Another perception of a Quizno’s ads was,” Baby Bob just isn’t very funny or interesting or anything” (Adland 1). These two commercials involved the shouting sponge monkeys, and the talking baby. As for the most recent commercial advertisement, there is a huge weakness in this add. The commercial focuses on the new four dollar torpedo sub. While the commercial does focus heavily on the sandwich, its sexual suggestions are even heavier. To compete with Subway’s five dollar foot long, Quizno’s has created the four dollar Toasty Torpedo.

To promote this sandwich, Quizno’s has developed a commercial that has been called inappropriate, offensive, and tasteless. There is a talking oven that is having a conversation with a chef. The oven is repeating comments such as “Put it In Me.” According to the website onemillionmoms.com, an article titled, “Quizno’s is more than ‘Toasty’; they are in HOT WATER,” reports various mothers who are against the new commercial advertising approach because of its potential affect on television viewers. The article quotes one mother as saying, “I find the homosexual innuendo tasteless, and it only serves to lessen the character of your company. Young children may not see the implication, but teens and adults certainly do”

As for the actual Toasty Torpedo sandwich, the sandwich has been reported as gross, disappointing, and even bland. According to an article titled, “Quiznos’ $4 Torpedo vs. Subway’s $5 foot long,” from the “Orange County News Source,” consumers have said “I couldn’t believe how bland the sandwich tasted, and how dry the bread was. I was really disappointed” (Luda 2009). The Toasty Torpedo is all reported as looking like a completely different sandwich compared to the one shown on television. It is said that the sandwich does not even look close to what has been shown in the Toasty Torpedo commercial (Orange County News Source p 3). Quizno’s has been reported as having another weakness, Quizno’s has a malfunctioning issue with the Million Sub Giveaway special. In this, consumers were given the opportunity to share their names and email addresses in exchange for coupons at Quizno’s restaurants. Though the giveaway was successful at collecting consumer data, it had a few malfunctions. In the giveaway it was reported that consumers never received their coupons, others could not print the coupons out, some Quizno’s franchises even turned the coupons away (Advertising Age 2p).

One big opportunity for Quizno’s is to undertake international expansion. Quizno’s currently has over 500 restaurants in over 21 countries. If Quizno’s opened more restaurants in other countries the company could continue to expand more and reach a larger group of customers.

Currently, Quizno’s largest threat is Subway. Subway has launched the five dollar foot long deal on every one of its sandwiches; in contrast, Quizno’s only offers its four dollar sub deal on select subs, which are the Toasty Torpedo subs. In addition to the sandwich deals provided by subway, they have also launched a side kick deal. In this, when a consumer buys a five dollar sandwich from subway, they are able to choose from a variety of side orders for only a dollar. The side orders include cookies; apples, and a 20 ounce beverage.

Another big threat to Quizno’s right now is the commercials that they are running to promote the Toasty Torpedo. Although it is a memorable commercial, it may cause some problems. The Toasty Torpedo commercial uses many sexual innuendos and potential homosexual suggestions which could potentially cause different groups of customers to develop a negative attitude towards Quizno’s. On other hand its competitor Subway, has developed multiple commercial ads that have a catchy jingle that promotes its five dollar foot long subs. This jingle has been reported to be a huge success and has captured the attention of millions.

According to an article from the Review Atlas titled, “Get Tuned up for the Return of Advertising Jingles,” “Subway’s “Five Dollar Foot-Long” commercial contains three key ingredients of a successful jingle. It’s catchy, it’s concise and it tells consumers something about the company you want them to know.” (Review Atlas p, 20). The threats that Subway presents to Quizno’s are immense and appear to be unbeatable. Therefore, it is essential for Quizno’s to continue to compete in the race as a leading sandwich provider

Using primarily a focus group to gain an in-depth look at Quizno’s, there was a vast amount of information. In addition to a focus group, the observation method was used to substantiate the findings that would come from the focus group. On a Wednesday, at approximately 12:40pm, The Quizno’s restaurant was packed with costumers. There were consumers in every seat, and there was a line that stretched to the back of the restaurant. In this observation, the consumers who were seated were all eating in groups. Most of the consumers were dressed in collared shirts and neatly pressed dress pants. It appeared that everyone was on a lunch break. All of the customers purchased a sub that was toasted, and oozing with cheese. However, there was one female customer who was eating a salad, and appeared to be quite pleased. All of the consumers had a fountain beverage along with a bag of potato chips. As for the environment in the restaurant, it was somewhat noisy and crowded. In addition, the weather outside was unpleasant because of the rainfall. However, this did not stop the consumers from ordering a Quizno’s meal. Each consumer patiently waited for their meals, however, they did not appear pleased with the service. It seemed as if the workers were moving too slow, according to the consumer’s facial expressions. Also during the observation, the demographics of the consumers were obvious, including, gender, race, and age. During the lunch hour, there were more men than woman throughout the entire restaurant, and it was documented that approximately 95 percent of the consumers were Caucasian. The other 5 percent were of other races that ranged from African American, Asian, and Hispanic. The general age range was 25-45.

Though the observation method was used, the primary research method was the focus group. The focus group consisted of eight individuals; 5 of them were actually eating and enjoying a Quizno’s meal, and 2 two were in the restaurant with a friend who was waiting in line for a Quizno’s sub. The consumers all agreed to participate in the focus group; they all were delighted to do so. The age range of the focus group was 19 to 45. The focus group members were Caucasian-Americans. The majority of the focus group members were white collar workers who had decided to eat at Quizno’s for their lunch breaks. The other half was Towson University students. The members were asked over 30 questions, including demographics, favorite Quizno’s commercials, favorite Quizno’s items, and least favorites items. The questions were designed to understand the underlying feelings that consumers had towards the suggestive messages displayed in Quizno’s advertisements. However, in regards to asking questions relevant to said advertisements, there was a variety of answers.

Within the focus group, the majority of them replied “I just fast forward past the commercials on my TIVO, (An interactive television application), so I have never even seen a Quizno’s commercial.” Others expressed which commercials stood out to them the most, and which commercials were ineffective and offensive. The replies ranged from “the commercials were funny;” to “the Quizno’s commercials are gross;” to “I’ve never seen any of their commercials to be honest,” to “the commercials made me hungry for subway.” One focus group member even replied, “Quizno’s is the McDonald’s of subs, it’s sickening, they both are horrible!” Each question was directed to each member and each member gave an equal response. From this focus group, the underlying feelings, opinions, and emotions about Quizno’s were discovered, as well as their feelings about Subway. Consumers expressed personal preferences in regards to Quizno’s commercial advertising, and provided suggestions on how to improve it. The ultimate findings from this focus group was the low effectiveness of Quizno’s advertising approaches; primarily its television commercials.

The reason for using the focus group was to gain in-depth and personal information from actual Quizno’s costumers. Another reason for using this approach was to gain actual responses to recognize the short comings of the Toasty Torpedo television commercial, and other advertising approaches. This approach was also effective because it allowed personal interactions with costumers; the focus group also allowed consumers to feel comfortable and willing to open up. A survey was not used in the research because it would not exhibit the truthful feelings that consumers had toward Quizno’s. In a focus group, a firsthand response would be given truthfully and openly.

A personal interview was not used in this research because there are so many differing opinions in regards to Quizno’s and its commercial ads. A focus group would display the varying opinions on a more detail and emotional level. Ultimately, the interview would limit the results to one perspective, compared to a focus group. Also, the results from a personal interview would be biased and lack a multi-dimensional response. The focus group has positively affected the Marketing campaign, primarily by providing insight of why Quizno’s past commercials were ineffective. The results from the focus group will demonstrate the specific elements that can assist in the effort to gain more customers, while regaining lost customers through enhanced advertising strategies.

The primary target audience that is best for Quizno’s to appeal to is the middle class white collar segment. The middle class is in fact the largest class in the United States, according to the Pew Research Center. The middle class is largely comprised of married individuals with children, college students, and college grads. The Pew Research Center reports that 68 percent of middle class members are homeowners. It is also reported that a large amount of middle class member eat out several times a week; this audience is describe as healthy individuals as well. Moreover, the middle class is described on a geographic level as well. In this report, most middle class individuals reside in suburban and rural areas. Approximately 54 percent of middle class members reside in suburban areas, compared to the 40 percent that live in urban areas. According to the Social Analysis and Reference Groups, the middle class tends to value education, news, homeownership, and stability (Social Analysis p. 13). According to Dr. L Robert Khols, the director of International Programs at San Francisco State University, the middle class American also values equality, wealth, newness, innovations, success, and time. (Kohls, p.3-10). The middle class target audience has a variety of demographics, geographic, and behavioristic elements; however, the more affluent segments of the middle class are crucial to finding the perfect target market for Quizno’s.

The 18-24 year-olds represent 26.1 million of the United States population, with the highest numbers of this demographic living in the Northeast. Whites still have the highest population of citizens at 62 percent. Hispanics are second at 16 percent, Blacks are third at 13 percent, and Asians are last at 5 percent. Less than 3 percent of this age group lives at home with their parents either in school full time or not in school at all. In the U.S. 62 percent of this population have a high school diploma with some college education, while 16 percent have no high school diploma or degree. Fifty-five percent are working middle to low-income full-time jobs, with personal earnings amounting to 60,000 dollars. A little over half of the individuals in this age group have never been married, and currently have no children. According to the Journal of Advertising Research, “this generation of citizens are idealistic, socially conscious, individualistic, anti-corporate, speak their minds and dress as they please.” (Kapner, 1997). It is because of these reason that this particular segment is difficult to advertise to. They do not succumb to the usual advertising methods that have proven to be successful for other age groups (Wolburg, 2001). Those in this age group that are college students are also important because of the impact they have in the market. In numbers they can influence others because of how quickly they adopt new products, and how quickly they develop brand loyalties that will last long into adulthood (2001).

This target market consists of middle class males who are between the ages of 25 and 39. The salaries of this market ranges from 35,000 to 50,000 dollars a year. They are fresh in their careers; mostly in good health and value time as they do money. Most of the individuals in this market area are in a managerial position (Lexis-Nexis, Valios). To further support this is an article from Restaurants and Institutions. The article reads, “Middle-class consumers are most likely to say that casual-dining restaurants are their primary dining-out choices.” This market has also been reported to eat at restaurants that reflect their social status. The Restaurant and Institutions site article reads, “Middle-class consumers are more likely than lower-middle-class or upper-middle-class consumers to say that their restaurant choices reflect their social status.” The article says that these middle class individuals have a range of household incomes starting at 35,000 dollars a year. To also illustrate this target markets value of time is the Restaurant and Institutions article, which reads that most individuals in this middle class market will more than likely not wait more than thirty minutes for a meal; nor will they wait that amount of time to be seated at any restaurant; “nearly one-third of these consumers purchase lunch on weekdays, the members of this demographic also feel time-pressed” (Hume, Restaurants and Institutions, 2008 p5). This target market appears to value time, work, money, and quick-meals. This group is a great market because of the large amount of members who dine out frequently during the week.

This suggested target market mostly comprises of males who are white collared workers between the ages of 41 and 65; they are mostly married with children and typically live in suburban areas, however work in urban areas. This segmented group is a good target market due to its growing numbers in corporate work fields. Therefore, since the amount of white collar workers has increased, so have the amounts of lunch breaks that can be catered to by Quizno’s. According to a report from the United States General Accounting Office, the workforce is increasing with elderly workers. In this was reported a 19 percent increase in white collar workers who are between the ages of 55 and 77. These numbers were calculated for the year of 2008 (GAO projections 2008). The report also illustrates the median salaries of white collar workers who are between 55 and 74. More specifically, the report says that a large amount of white collar workers, between 55 and 64, are in executive or administrative positions, earning over 50,000 dollars a year. This is one target market that Quizno’s should consider due to its growing size. Another report from the Pew Research Center illustrates, in a series of charts that the percentage of males, who are between the ages of 40 and 60, tend to be in professional or executive positions. The report describes most of these individuals as being married with an average of two children; about 45 percent of these individuals have a ranging salary of 50,000 to 100,000 (Pew Research Center, p.68. 2009). The reason this market may be a great choice is due to the available financial resources that these individuals hold. Another major reason for this target market choice is due to TIVO. From the results of the focus group that was conducted, the older members of the group admitted to fast forwarding through commercials. With the TIVO feature, commercial spots are being missed and un-heard by older middle class workers. In the focus group, most of the older members had never even seen a Quizno’s commercial; yet, they are familiar with the restaurant but not its specials. The goal is to reach out to the more affluent middle class male workers because they are able to afford commercial filtered television; thus, decreasing the amount of commercial viewership. Therefore, it is necessary to heavily target this market in a new and innovative manner. To support this is Stephen Baker, from Business Week, who reports, “Approximately 6.5 million TiVo-like devices are currently in use in the U.S. And 70% of them are routinely used for commercial avoidance; the devices are threatening to bring the $60-billion-a-year TV advertising business to its knees” (Business Week, p 1). Therefore, the Elder market segment will be the main focus for the enhanced Quizno’s marketing strategy.

Not only is advertising necessary for Quizno’s, more attractive and tighter advertisements are needed. Subway is Quizno’s leading competitor and is having much success. Subway has advertisements that range from jingles, to funny skits, to special meal deals. In contrast, Quizno’s is the second leading sub dealer; therefore, it is necessary for Quizno’s to keep up with Subway on a constant basis. It is important for Quizno’s to target its consumers through a combination of advertising forms. These forms include image advertising, and national advertising,. With image advertising, Quizno’s will have the opportunity to transform its image as the second leading sub provider. According to an article from the Microsoft Corporation titled “Advertising,” image advertising gives a product a personality that is unique, appealing, and appropriate so that the consumer will want to choose it over similar products that might fulfill the same need” (Microsoft 2009 p. 9). National Advertising is absolutely necessary for Quizno’s to continue with so that consumers are continuously reminded of Quizno’s; thus, fervently competing with Subways advertising approaches. The significance of this national advertising approach involves informing the nation about Quizno’s its image, and its products on a continuous basis. The purpose for this continued national advertising approach is to developing loyal consumers; thus, having them choose Quizno’s over its competitors. According to the Microsoft Corporation article, “national advertising tries to build consumer loyalty to a product or service.” (Microsoft 2009 p. 2). Gaining loyal customers is the objective in using the national advertising approach.

Oral Herpes Virus Treatments – Effective Home Remedies

Oral Herpes is some of the most annoying issues in the world and also the second most annoying thing is discovering a proven cold sore treatment that works for YOU.

You can find some lucky individuals who have never had a cold sore in their lives, but for the rest of us we just need to discover to deal with them.

Below are three proven “home remedy” cold sore remedies for you to start with but your in all probability going to wish to move beyond these initial remedies to some thing that can provide you with long-term piece of mind.

1. Lysine-

This amino acid basically starves the herpes virus into submission. Most folks take a maintenance does of 500 milligrams each day and if they get a “breakout” up the dosage to 3,000 milligrams until the sore heal themselves. Lysine really should be part of any cold sore treatment program you undertake.it’s that efficient.

2. Frozen Tea Bag-

Wet and then freeze a couple typical tea bags and as soon as you really feel a tingling sensation around your mouth or on your lips apply the frozen tea bag. This wants to be done at the first sign of breakout to be most beneficial.

3. Calcium-

The primary trigger for the cold sore virus is if you body is acidic. That’s why you might hear that coffee and chocolate are poor since they tend to raise your bodies PH level.which is a breeding ground for the virus.

By taking Calcium every day you’re keeping your body in an alkaline state which keeps the virus from replicating. Like Lysine this ought to be component of any on going cold sore treatment plan you start.

Once again these 3 cold sore remedies are excellent preventative measures but you ought to also analysis other proven therapies for those times when the virus does end up winning and you need to destroy those nasty blisters rapidly. Be certain to research only proven topical oral herpes treatments.

Because over 80% of the population is infected with the virus there are numerous remedies in the marketplace today. Using a daily regimen of vitamins, minerals and Lysine has proven to be a quite effect begin and regardless of which topical treatment you determine to make use of by all means keep attacking the virus from the inside. It has been proven that with correct nutrition you are going to start to experience much less and less out breakouts.